Farm Math and the Unpriceable Deliciousness of Snap Peas

Back on the math train we started last week, we did yet more number crunching this winter for the first time. I promise I will move off math for next week!

Because we are a CSA farm, we’ve never done an item by item cost of production analysis because we know that some of the crops we grow are simply not going to be profitable. I know that it probably costs us $11 a quart or something crazy to grow and harvest peas and get them into the shares, but they’re so important and delicious that we will never cut them out.

But since we kept extra time and labor records this year and inflation made for uncomfortably crazy prices in farm supplies, it seemed worth the effort to take a week and crunch these numbers for the first time. It also is the increasing “in” thing to do, as a lot of farmers in the northeast are getting to our certain age and establishment level and looking ahead to the big questions—can we stay in business as a farm? For those with kids, what does it mean for their chances to get out into the world—do they have money to send them to college? Can we ever earn enough through farming alone to save for retirement? We don’t know the answers to any of these questions, but we do know that it’s likely worth digging in to our farm’s specific numbers more these next few seasons.

And don’t worry members, we aren’t planning to cut beloved crops from the CSA, but it’s more that we just want to know when we are growing something that’s costing more than we think it does.

There’s storm’s a’coming, Pa!

In the past as a CSA, we just calculated the average of what it costs to run the farm and stay in business, and then divided that out over the number of beds we have on the farm. So if a crop brings in less than $600 per 200 linear feet of bed space, we have to pay to produce it. (It’s not that it’s not profitable, but that it’s negatively profitable!) If a crop brings in more than $800 per bed, then it contributes to our income from farming. Crops that fall between these two numbers can go either way, depending on how much labor they entail.

This is why we don’t grow a few crops at all. For instance, sweet corn on our farm (with 2013 pricing) yields about $162 per bed of saleable product, which means it costs us $450 out of pocket for every bed we grow. We don’t mind growing some crops that are below average value, but growing an acre of corn for our size CSA would literally mean that both Matt or I would have to work an second off-farm job overnight during the growing season just to subsidize that corn (and we farmers need our beauty sleep)!

Silly farmer costumes

If we don’t get enough sleep, we go out into the world camouflaged as vegetables

Cost of production is a funny thing though, because a farm in a different place or with different tools might find sweet corn an easy crop for them. We aren’t set up for sweet corn and there are so many corn pests around here is why our economics on corn are so terrible.

Big farms (or ones that aren’t mostly growing for a CSA) usually specialize in a small number of crops and run very tight cost of production analysis because if you’re going to sell 1 million units of carrots you need to make sure that it doesn’t cost you fifty cents more per unit than you’re selling them for.

I find this sort of thing incredibly interesting because it’s like a giant math problem with infinite intangible variables.

Like peas, how much do we really value peas?

Peas in hand

The first peas of the season (which I promptly ate and did not share)

Sure, you can get them in the store for a couple bucks shipped in from Mexico or China or someplace much cheaper than here but are those ones worth eating at all, even at only two or three dollars? Whereas in June, we’re all starving for fresh vegetables, everything that’s ripe is a root or leafy green, and then all the sudden there’s this insanely sweet podded treat. Of course it’s worth double or triple the price of those bland off-season snap peas!

Now maybe none of us are crazy enough that we would want to pay $8 for a pint of peas, but that’s why you are in a CSA 😉 For every box of peas that costs twice to grow over what it’s “worth,” in a CSA we can afford to produce it by growing a crop whose production costs are half of what it's “worth.” In short, you should thank that bunch of kale for doing the work of subsidizing those snap peas!

Large vegetable share in summer

Any guesses who’s doing double duty in this share box?
The kale, onions, and eggplant are doing a little overtime to make up for the (slightly underperforming) mini peppers and beans :)

Doing this whole cost of production analysis for the embarrassingly first time in 20 years of running a farm (in my defense, I’ve been a CSA the whole time) turned into a surprising ego boost since my estimations (of dividing the farm into beds and rating crops as what percent they under or over-perform) were 100% on the money.

Our time analysis (in last week’s blog) surprised me, but our crop cost analysis, not so much. (If you want to find our biggest loser, we posted it over on our Instagram feed.)

But I won’t keep you in suspense, it’s broccoli, the bane of my farming existence and surprisingly beloved by more people than you expect.

But combining this analysis with being the child of an economist thoroughly unchaperoned in the library stacks (what parents would let their third grader read “It” (I’m paralyzed by clown fear to this day) or sixth grader read Adam Smith?) really just makes me want to go off and create my own darn economic system, possible based around vegetables, because sometimes it feels like our financial measurements are that darn made up.

We can reduce all our products down to commodities and the tight numbers of money and labor in and out, but do numbers like that hold when a good pea picked at the perfect time is such perfection? Or does/should food exist in an intangibly special space beyond the dullness of economic value? And how do we move food system and vegetables beyond the dismal science of economics so that everyone can enjoy the amazingness of a perfect pod?

Peas on a trellis ready to pick

Technology is Hard (and other Hartwood Farm curses)...

Every year my new year’s goal is to publish more blogs. (Note that I didn’t say “write” more blogs, because I tend to write plenty, but then not publish them for being off topic, too dark, or not things that folks want to read.

This year we are retooling our blog for real though, adding our CSA newsletters to it, as well as recipe posts, the normal farm blogs, and my more random farm blogs (which I’m going to tag “muddy thoughts” even though I really want to call them “dirty thoughts.”

I’m kicking off this resolution with the big issue on the farm this week, seemingly random as it is:

DO YOU KNOW HOW MUCH TECHNOLOGY SMALL FARMERS HAVE TO LEARN TO USE???

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So two days ago, we were supposed to start selling CSA shares to returning members.

Are you a returning member who is just now thinking, “Oh yeah, I didn’t get an email about that, did I?”

Well, it wasn’t for lack of trying.

This fall, like every fall, I put in a few days and really troubleshooted how to make the signup process better and what platform to use (that’s part of why we were encouraging pre-registration—to get it all set up to save you time!).

On Monday, I finalized everything and then…. (drumroll please)… the shares didn’t show up.

Different browser tried and they popped up, and then disappeared, reappeared, disappeared and so on. Seven browsers, 50,000 window refreshments, twenty-four hours, and countless tech emails later, the shares still weren’t visible to us 75% of the time, but apparently are quite visible and on sale in Canada (where the host operation for our online store is located), and for the one sole member that successfully navigated the system (are you the human antidote to our tech issues?).

This is par for our course/curse. Matt thinks I should give up farming and become a hacker, because every tech “solution” I touch gets fried.

This was in NH, when it flooded at market every week for a summer! When it rains, it pours?

This was in NH, when it flooded at market every week for a summer! When it rains, it pours?

The most spectacular manifestation of the curse (any accountants reading this, please cover your ears) ended in us using only paper and Excel old school ledgers for business accounting (my grandfather would be proud).

Do we know that online systems exist? Are there 500 courses a year to help farmers get set up in Quick Books? Did we actually spend a lot of money with a consultant years ago to do just that? Sure we do/did.

My tech curse power is SO STRONG that somehow our teeny tiny farm’s data on Quick Books Online intermingled with data from a multi-million dollar company in Florida. Before the QB corporate office had to actually shut down our account to entirely rewrite code for THREE WEEKS, they spent a full week trying to convince me that I did in fact have a business in Florida with seven employees and fourteen credit cards (all of who I had full access to at that time) that I must have somehow forgotten about. Even with the re-coding, Quick Books never worked quite right again for us.

Which is unfortunate, because in the world today, using every tool you can to be effective at managing, communicating, and selling online is super important, even if we only focused on our very in-person, connected with our customer/community product.

Most farms our size do our own web design, ecommerce, accounting, bookkeeping, marketing, graphic design, social media, emailing, and so on. On one hand, it’s kind of fun to get to do so many different things—I actually love getting to play with graphics and work on the website.

But on the other hand, when the curse strikes, everything gets so frustrating that it makes me yearn for the days of the good old hand drawn CSA brochures and Microsoft Publisher!

Look at our cute paper newsletter from back in the day! Village Roots is still going strong…

Look at our cute paper newsletter from back in the day! Village Roots is still going strong…

Last night I was lucky to be a part of group of women in business hearing how others work around all these programs and challenges. Karli of Head and Heal (folks, have you tried any of their CBD products? They are amazing—Matt finds they help with sleep and they ease my tendonitis. You can snag them a lot of places locally, including at 20 East in Cazenovia) shared some of the tech they use and how they’ve addressed some of these challenges.

It was a good end to a day that had me bouncing my head on the computer keyboard to hear that other farms and businesses are in the same situation at times as us, even without a curse of their own.

And it inspired me to wake up at 6am this morning and start ALL OVER again on our 2021 signups, with yet another system, and I think it might be working now. If not, like in past years, we’ll have a paper signup link for folks who because of your own curse or not, want to go old school and register via paper.

Returning member signup runs through January and theoretically works on our website. Folks on the waitlist can sign up in February, and for potential new members, registration opens in March. You can also click here to get added on the waitlist. And thank you all for your patience—we look forward to the very analog act of getting veggies to you!

Like I said, I love doing silly graphics!

Like I said, I love doing silly graphics!